Apple's UK inflation strikes again

  • Jan. 15th, 2008 at 10:33 PM
What is it with Apple pricing their products more expensively for the UK market?  I just don't get it.  Apple products are often already overpriced for the technology they're using, so surely no need to add some weird UK extra charge.  WTF?

On Apple.com the new 13" Macbook Air is $1,799, which is £919 when I check on xe.com.

Yet, on the Apple UK site it's a whopping £1,199 - £280 more expensive, or 30% more expensive?! 

Seriously, Apple can see their UK fanboys and girls coming, a mile off.  I'd like to be surprised that people let them get away with it, but sadly I know all the Applonian Missionaries will be rubbing their knees in anticipation of parting with 30% more cash than their American counterparts for their latest slice of devotion.

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